The roles and responsibilities of the Manager, Analytics and Insights are twofold: 1) manage the analytics deliverables to the account team and clients, and 2) contribute to the development of analytical tools that will further the capabilities of the department and agency.
Pertaining to the first responsibility, he/she will work integrally with media and account teams to support data analysis and performance tracking for the advancement of client business. A wide range of analytical methodologies and approaches will be leveraged to uncover insights and meet client objectives. He/She will also provide thought leadership that makes obtained insights actionable through clear recommendations based on analytical findings. Furthermore, he/she will contribute data driven strategic insights to both the account team and the analytics department.
The Manager, Analytics and Insights will participate in internal account and media team meetings to explain recommended views of data analytics and will attend client meetings as a representative of the analytics department. She/he is responsible for coordination between account management, the media department, and research to ensure analytical projects are effectively delivered on time.
Pertaining to the aforementioned second responsibility, he/she is responsible for identifying opportunities to improve the current analytics approach and contributing to the design and objectives of tool and project development. Types of tools may include but are not limited to dashboards, results presentation and delivery methods, database development, data acquisition, and merging and/or enhancements of existing capabilities. Analytical methods for development and incorporation may include but are not limited to multi-channel attribution, ROI /LTV analysis, media mix, saturation, and decay modeling.
Bachelor’s degree (B.A. or B.S.) required. Master’s degree (M.A., M.S., MBA, etc.) preferred.
5-7 years related experience required.
Advanced knowledge of concepts and practices with the ability to use in diverse business situations
The Manager, Analytics and Insights will demonstrate: