The Director of Programmatic Operations is responsible for the day to day management and execution of all digital media campaigns. This shall include but is not limited to; managing and allocating appropriate departmental resources to traffic, launch, manage and optimize campaigns. Secure and manage the necessary resources to provide automated and ad hoc analytics and reporting. The Director is also responsible for continuing to develop and enhance all departmental procedures and best practices related to campaign set up and execution as well as the continued development and training of departmental and non-departmental team members.
The Director will also be responsible for working with the Sr. Director Media Operations and the Head of Media Investments on departmental personnel management and strategies and objectives for continued growth.
This is also a client facing role working with both the client and internal account teams as the digital lead on any assigned accounts.
Bachelor’s degree (B.A. or B.S.) required, MBA preferred
6-8 years related experience required
Must have experience in interacting daily and optimizing programmatic campaigns, via Double Click Bid Manager as well as a high comfort level interacting with, and presenting to, clients. Must be extremely detail oriented and able to multi task in a fast paced environment. Experience with campaign management, client facing communications, A/B testing, and digital media training.
Must be proficient in Microsoft Office products such as Word, Excel and PowerPoint. Must be experienced in analyzing data and developing actionable insights.
Comprehensive knowledge of concepts and practice with the ability to use in challenging or complex business situations, or situations with no precedent.
Must have experience with Google’s ad products (CM360 & DV360), AdWords, The Trade Desk, and Facebook Power Editor. Thorough knowledge of Microsoft Excel and PowerPoint is a must.