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Director, Digital Strategy

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Job description

In a rapidly evolving media landscape the Director of Digital Strategy is leading the development of cutting edge, strategic cross screen digital video media strategies.

The Director, Digital Strategy is responsible for managing current clients’ digital strategy and planning as well as growing the department through expanding adoption with current clients and developing new clients.

This position also supports the client service teams, and has regular interaction with clients. The Director, Digital Strategy represents the Agency on a day-to-day basis with both current clients and prospective clients. This position participates and contributes to the continued growth of the department by providing strategic direction and participating in the management and mentorship of direct reports.

Essential duties and responsibilities

  • Leads and manages digital strategy and planning for new and existing clients
  • Works with Digital Media Supervisor direct reports on ongoing campaign strategy and management
  • Collaborates with the Director of Digital Operations on the successful execution of all digital media strategies and plans
  • Collaborates with the Director of Digital Operations, client services and analytics on the continued development of reporting tools and analytics solutions
  • Leads the development of all client presentations pertaining to digital media strategies based on past and current experiences with various media offerings
  • Provides strategic insight for media planning on specified accounts with a focus on using video assets to drive profitable returns for the agency’s clients
  • Stays abreast of digital industry trends, business opportunities and best practices
  • Provides insight and ideas for departmental development to VP Digital Strategy
  • Follows all company health and safety procedures
  • Performs other related duties as required or assigned

Supervisory responsibilities

  • Assists with hiring staff for department
  • Works with senior management to determine total resources needed for the department
  • Manages all Digital Media Supervisors

Education and Experience

Education

Bachelor’s (B.A. or B.S.) required

Experience

10 or more years related experience required

  • Working knowledge of new techniques and technologies (i.e. programmatic, mobile, etc.)
Specific knowledge required
  • Comprehensive knowledge of concepts and practice with the ability to use in challenging or complex business situations, or situations with no precedent.
    • Working knowledge of new techniques and technologies (i.e. programmatic, mobile, etc.)

Compensation Range: $125-$160k/year. This is the pay range Ocean Media reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on level of experience, relevant skills, professional certifications, market pay, and demand for the role. Ocean Media reserves the right to modify this pay range at any time.

Ocean Media Perks:

  • Competitive salary and annual performance bonus
  • Flexible working environment
  • 18 Paid company holidays and 10+ Paid Summer/Fall Fridays
  • Paid Vacation and Sick Leave for all new employees
  • Baby bonding benefit
  • Subsidized medical benefits
  • Fun thematic parties and team building activities
  • Work from home and continuing education reimbursements available
  • Snacks, drinks, and catered lunches in the office

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