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Digital Media Buyer – Programmatic

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Job description

The Digital Media Buyer – Programmatic is responsible for the implementation of daily management and optimization of assigned programmatic campaigns. This position will assist in strategy and planning responsibilities including research and insights derived from past campaign performance and cross client learnings.  A thorough, hands on knowledge of programmatic media, Google’s Double Click Ad Products (DBM & DCM), AdWords and Facebook Power Editor is required. A critical eye for detail and a love for data analysis is a must.  Experience with online video campaigns and accounts that focus on ROI is a strong plus.

Essential duties and responsibilities

  • Own the day-to-day management and optimization of assigned programmatic campaigns
  • Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations
  • Ensures that campaign KPIs and objectives are met both near and long term.
  • Prepares research and insights to inform ongoing media recommendations
  • Manages budget allocations and bid parameters to deliver most efficient results
  • Works with Digital Media Assistant to prepare weekly client reporting
  • Assists with account reconciliation
  • Follows all company health and safety procedures
  • Perform other related duties as required or assigned

Education and Experience

Education

Bachelor’s degree (B.A. or B.S.) required

Experience

1-3 years related experience required

Must have experience setting up, managing and optimizing programmatic campaigns via Double Click Bid Manager, AdWords or Facebook Power Editor. Must be extremely detail oriented, passionate about data analysis and able to multi task in a fast paced environment.

Must be proficient in Microsoft Office products such as Word, Excel and PowerPoint

Must be experienced in analyzing data and market research

Specific knowledge required
  • Knowledge of principles of marketing and advertising, media dynamics and concepts
  • Thorough knowledge and experience in digital marketing/digital video, including Facebook, Instagram and DBM; VOD and TVE/OTT a plus skills
  • Some experience with traditional/offline media (like National and/or Local television) is desirable

Ocean Media Perks:

  • Competitive salary and annual performance bonus
  • Work from anywhere in the US: At Home, In Office, or a mix of both
  • 18 Paid company holidays and 10+ Paid Summer/Fall Fridays
  • Three weeks paid time off for all new employees
  • Baby bonding benefit
  • Annual all agency retreat, as well as regional team building activities
  • In-house fitness center
  • Subsidized medical benefits
  • Fun thematic parties for employees
  • Work from home and continuing education re-imbursements available
  • Snacks, drinks, and catered lunches in the office

 

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