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Our approach to media buying blends first, second and third-party data with media performance and human ingenuity to create hyper-targeted buying strategies that optimize spends and deliver on our clients’ goals. We closely measure each purchase, and continuously adjust tactics to insure that we are delivering high LTV consumers as efficiently as possible.
As our longest-tenured partnership, we helped launch Priceline on radio in 1998 and have since grown to a comprehensive, omni-channel media strategy that includes traditional offline, online, and other media channels such as streaming audio and VOD. While the online travel category is facing ever-increasing competition, through concentrated media and creative optimization efforts and by staying true to our reach-based planning approach, we’ve helped Priceline remain as one of the most successful brands in the online travel space for over two decades.
Faced with an established leader in the real estate search category, Realtor.com launched their first campaign in 2014. Despite an ever increasing competitive category, in entrants and spend, we have helped Realtor significantly grow their traffic and share each year. In addition to exploring multiple solutions to cross-screen measurement and attribution, their brand awareness metrics have also seen major gains, with over 30% increases since 2014, aided in part by integrations and branded content efforts throughout the year.
Ocean Media has been the agency of record for Overstock.com since launching a media campaign for the company in 2003. Through a mix of high profile integrations, national and local cable, broadcast television, VOD, Facebook, YouTube and various other channels, we continue to help grow their business today.
Partnering with Care to launch its first offline efforts in 2010, we have continuously optimized their media strategies which have helped the company scale up its business and exceed CPA goals. Our data analysis helped Care understand the impact of mobile – which resulted in the company improving its user experience.
We applied learnings from a local television test in early 2017 and applied them to create an efficient and effective transition to national television. Our optimized creative and media plan produced a media buy that exceeded ROI goals by over 50% – and helped launch a successful IPO in 2017.
Through rigorous testing, we optimized the Lifelock campaign across every facet, including spot length, creative, networks, etc… The learnings we gained combined with our planning methodology increased monthly reach by 58%, with significantly less spend while still driving efficient volumes.
Challenged with finding a path to help best explain their brand promise, Ocean Media utilized a series of in-content integrations and branded content, leveraging celebrity and network talent, to help bring legitimacy and drive revenue for Ebates. Over the course of 9 years, Ocean Media has helped establish Ebates as the pioneer and definitive leader in the cashback/rewards arena.
Successfully introduced a rigorous media measurement and attribution approach to Avis’s offline media efforts, helping to validate the importance of TV advertising for driving key business objectives. Initial media strategy included a mix of national cable, broadcast, and programmatic television as well as digital video executions. Due to the success seen with Avis, the partnership has expanded further to include the recent addition of the Budget brand in 2018.