Capabilities

Driven by Data. Focused on Results.

We know media. For more than 20 years, we’ve designed, implemented and executed data-driven campaigns that get results for our clients. Our diverse expertise, combined with our detailed approach to using data throughout the media process, allow us to successfully guide our clients through an ever-evolving media landscape.

Media Planning

 

Every great campaign starts with a great plan. We collaborate closely with your team leveraging first, second and third-party data to design smart cross-channel media strategies that are financially viable and highly-effective. The key is being mindful of where, when and how your target audience consumes media.

Our media planning services include:

  • Media strategy
  • TV planning
  • Cross channel video planning
  • Closed loop planning, buying and measurement
  • Audience development and insights
  • Industry and competitive insights
  • Open-minded strategies based on client objectives
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Media Buying

 

We buy the media our clients need – and only what they need. We believe in full transparency and accountability. We start with the optimal mix to reach a specified target, and then determine the most efficient way to deliver that reach. Our methodologies, technology stack and billing process are fully visible to our clients. In addition we have no kickbacks, or pre-purchased media. All discounts and added value that we negotiate are passed along to our clients.

Our media buying services include:

  • National and Local TV (DR and fixed)
  • Advanced TV (Programmatic and Addressable)
  • Digital Video
  • Programmatic (TV, Digital)
  • Audio (radio, podcasts, streaming)
  • Social (Facebook, Instagram, YouTube)
  • OOH and Experiential
  • Integrations/Branded Content
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Analytics

 

Everyone is talking about analytics these days, but we’ve been measuring the impact of advertising for more than two decade across 60+ brands and millions of ads. We consistently refine, adjust and develop our approach to analytics to stay a step ahead of the changing media landscape. Combining campaign data and first-party data allows us to continually refine and optimize the media stategy.

  • Dashboard Reporting
  • Channel Level Measurement
  • Media Mix Modeling
  • Predictive Modeling
  • Creative Testing
  • Custom Measurement Solutions
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Let’s Get Started

Find out how we can use data to deliver measureable results for your brand.

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