Your Partners in Success

Mike Robertson founded Ocean Media in 1996 to deliver better service and results to advertisers. His leadership and vision for the company took the business from start-up to national prominence in just three years. Mike developed the marketing plan that, according to USA Today, made Priceline.com a “branded” household name faster than any other company in history. Mike still enjoys his primary roles of working with the agency’s media department, client relations and all sales contacts with the major networks. He has 30 years of experience planning and negotiating media for a wide variety of accounts and industries including Priceline.com, Overstock.com, Ebates, Realtor.com, Avis, and Care.com.

Years in the business: 36

Years at OM: 21

Areas of expertise: Just about all things media (planning/buying) as well as production and talent negotiations.

Favorite part of the work day: Whenever I get to problem solve with the teams or strategize with a client.

Favorite show: Seinfeld & Breaking Bad

Favorite movies: Three Days of the Condor, Absence of Malice, Butch Cassidy and the Sundance Kid, Pulp Fiction, Silence of the Lambs, Shawshank Redemption, The Getaway (the original), Caddyshack, Scarface

Biggest idol & why: Muhammad Ali because of his impressive skill set. He was a great showman, incredible athlete and pushed the boundaries as a social activist throughout his lifetime. He was the best U.S. ambassador we’ve ever had.

Jay is involved in account strategy, management, and agency growth at Ocean Media. Since joining the agency in 2002, he has been responsible for helping launch and manage accounts such as Overstock.com, Care.com, Etsy, CarGurus, Avis, Mint Mobile, and Realtor.com. The agency has experienced tremendous growth over the years and the client success has been the most rewarding part of the process. Prior to joining Ocean Media, he spent eight years in multimedia sales in New York City. Langan was a sales manager at Bloomberg where he sold and developed integrated media packages for brands such as Fidelity, Jaguar, Microsoft, and IBM. At Bloomberg, he worked with agencies across the country, including Ocean Media, on the launch of Priceline in 1998. Jay is a graduate of Boston College.

Years in the business: 24

Years at OM: 16

Favorite movie: Wedding Crashers

Favorite hobby: Avid golfer

Oddest Skill: Break dancing

Ron manages the day-to-day operations for Ocean Media and has been with the agency since 1997. In the early years, Ron took on many roles as the agency developed and its client roster grew. In the last decade, his focus has shifted to assisting in the development of the research, analytics and planning departments for Ocean Media, helping it to continue to customize and upgrade its services for its clients. Ron has a master of fine arts from the California Institute of the Arts.

Years in the business: 23 years

Years at OM: 21 years

Areas of expertise: Research, calm head in a crisis

Favorite part of the work day: The quiet between 6:30 am and 8:00 am

Famous for: Caustic sense of humor

Hidden talent: Juggling

Oddest Skill: Fencing (both straight and pistol grip)

Annmarie Turpin leads Ocean Media’s data and analytics efforts. With a keen focus on preserving the integrity of analytics while leveraging emerging techniques and technological advancements, Annmarie has forged Ocean’s path since 2011. Prior to entering the advertising industry, Annmarie exercised her data analytics skills as a crime analyst and real estate consultant. Annmarie has a master’s degree in demographic & social analysis from UC Irvine. Go Eaters!

Years in the business: 9 years advertising, 13 years data analytics

Years at OM: 9 years

Areas of expertise: Offline measurement and attribution, forecasting, identifying actionable insights from data

Favorite part of the work day: The “witching hour” when everyone has retired for the day and real productivity is achieved

Famous for: Extreme exercise

Hidden talent: Pianist

Biggest idol & why: Coach K – ultimate leader who wins without compromising standards

Dave Coleman serves as the Senior Vice President of Strategy and Development. In his current role he is involved with the cross-channel development of client advertising campaigns, as well as the account management for several of Ocean Media’s clients. Prior to joining the agency, Dave worked for a number of New York media shops in planning and buying. Dave has a master’s degree in business administration from the University of California, Irvine.

Years in the business: 16

Years at OM: 11

Areas of expertise: Media Strategy, New Client Development

Favorite part of the work day: Getting in early with my coffee and diving into the day.

Famous for: I LOVE outdoor activities. Biking, running, surfing, you name it.

Irrational Fear: Public elevators… but really is that irrational?

Favorite place traveled: Ski trips to Colorado with my family.

Gregg Bender began his career at Ocean Media in 2009 and helps lead the client services team.  Gregg has over 25 years’ experience strategically leading B2B, B2C, brand, retail, direct response and ecommerce clients. He has put a Tiger in your Tank, a Dell computer in your lap and helped people find their ancestral heritage.  Gregg has worked at some outstanding agencies across the country, including Carmichael-Lynch and McCann-Erickson. He is a graduate of Boston University.

Years in the business: 25+

Years at OM: 8+

Areas of expertise:  Strategic Planning, Brand/Product Positioning, Direct Marketing, Online/Interactive Marketing, Advertising/Promotions, Media Strategy, Sales Forecasting, Research, Project Management, Team Leadership, Mentoring

Favorite part of the work day: Any time I help one of our team members be successful.

Famous for: Eating lobster any chance I get.

Favorite show: Seinfeld – funniest show about nothing I’ve ever seen.

Favorite place traveled: Galapagos Islands – unspoiled by mankind, where animals have no fear of man.

Clintton Fleschere serves as the Senior Vice President of Client Services at Ocean Media.  He currently co-manages the Client Services department with Gregg Bender and is responsible for ensuring the highest levels of account service, communication and strategy across several integrated large and small ecommerce brands and campaigns. Prior to joining Ocean Media, Clintton had long stints at J. Walter Thompson, working on the Ford brand and Bozell.

Years in the business: 20+

Years at OM: 9

Areas of expertise: Account Services, Integrated Marketing & Brand Strategy

Favorite part of the work day: 4am-8am – Best time of the day to focus, think and create!

Famous for: Saving two people on separate occasions from choking in a restaurant using the Heimlich – I get choked up, thinking about it. 🙂

Favorite movie:  The movie you tell people or the real one? Groundhog Day.

Favorite hobby:  Sports and more sports.

Andrea Clark serves as the Vice President of Finance for Ocean Media.  In her current role Andrea directs all financial operations for the company including financial reporting and analysis, client billing and reconciliations, budgeting, cash flow and treasury management. She has worked in numerous industries over her career and is known for process improvements and researching and resolving lingering accounting issues.  Andrea has a bachelor’s degree in business administration from the University of Colorado and earned her CPA while living overseas in Australia.

• Years in the business: 1
• Years at OM: 1
• Areas of expertise: Financial reporting and budgeting, Cash flow management, Process improvements.
• Favorite part of the work day:  The moment just before lunch – the morning is my most productive time so I love taking a bit of a step back to note the mornings accomplishments.
• Famous for: my apple pie – at least the crust anyway.
• Irrational Fear: mosquitos
• Favorite place traveled: anywhere with great coffee and something to explore;  Salida, Colorado and Paris being top of the list.

Stephanie Stanczak currently serves as the Senior Director, Pricing and Strategy and oversees the Linear Buying Team.  Prior to joining Ocean Media, Stephanie supervised local buying for clients such as Bank of America, DirecTV, Expedia.com, and Mitsubishi Dealers Association. Stephanie is a graduate of the University of Illinois at Chicago.

Years in the business: 20

Years at OM: 8

Areas of expertise: Media

Favorite part of the work day: Any time a project gets completed.

Favorite show: Face Off (Syfy), Amazing Race or anything on Food Network

Favorite hobby: Playing indoor soccer, drawing/arts and crafts, and cheering for my kids in all their sports.

Hidden talent: I can pick up just about anything with my feet.

Kevin has over 15 years of experience on both the media buying and ad sales side having spent 6 years at Starcom in New York planning and negotiating national broadcast audio and digital buys for the General Motors Account. Prior to joining Ocean Media Kevin was a New Business Account Executive at iHeart Media specializing in direct ROI based clients. Since moving to California and joining Ocean Media in 2015, Kevin has overseen planning and buying for clients such as Realtor, Priceline, and Overstock. In his current position he is dedicated to planning and buying for all new client launches. Kevin is a graduate of the University of Scranton and holds a master’s degree in corporate/public communication from Monmouth University.

• Years in the business: 15
• Years at OM: 4.5
• Areas of expertise: National Broadcast, Cable, Audio and Digital Negotiations
• Favorite part of the work day: Getting on the phone with networks and negotiating a great deal
• Famous for: An encyclopedic knowledge of obscure pop culture references . You want to know who shot J.R. and why I’m your first phone call.
• Irrational Fear: Power Tools
• Favorite place traveled: New Zealand

After starting his career in the mailroom at William Morris, Jared helped launch the agency’s digital media practice in 2005. As a Digital Media Agent, Jared worked with Fortune 100 brands and A-list talent on digital and social media strategies. Jared quickly realized that in order for content to thrive, online advertisers would need to embrace mobile and digital video as important and meaningful advertising channels. After leaving William Morris in 2009, Jared transitioned to the world of media and ad tech companies, working with brands to develop efficient and effective mobile and digital video media strategies.

Years in the business: 16

Years at OM: 3

Areas of expertise: Digital media & content

Favorite part of the work day: Creative problem solving with my team

Currently Watching: Halt and Catch Fire on Netflix

Favorite hobby: Flying a Cessna 172

Hidden talent: Woodworking

Keith Bersebach serves as the Director, Human Resources for Ocean Media. In his current role Keith directs all human resources operations for the company including employee relations, recruiting, and benefits management. He has worked in numerous industries over his career and is known for policy development and overall human resources operations management. Keith has a bachelor’s degree in communication from The Ohio State University.

• Years in the business: 25 years in Human Resources
• Years at OM:  1 year
• Areas of expertise: Human Resources
• Favorite part of the work day: Late afternoon, finishing that day’s activities and planning for the next.
• Favorite movie: Shawshank Redemption
• Favorite hobby: Being outdoors walking, running and hiking

After joining Ocean Media as an Account Manager/Director overseeing Priceline, Sam took on the role of Director of Media Strategy & Innovation.  She manages the Advanced TV practice at Ocean Media, including programmatic and addressable TV, and evolving opportunities in research and measurement.  In addition to exploring these data- and tech-based advancements, she also works with brands on how to advance their communication strategies,  specifically leveraging the strength and growing opportunities surrounding branded content and integrations.  Sam is a graduate of Claremont McKenna College, with a dual bachelor’s in psychology and media studies.

Years in the business: 10

Years at OM: 5

Areas of expertise: Advanced TV, Content Integrations, Reach-based Planning, Nielsen Research Tools

Favorite part of the work day: That first hour in the morning when the emails haven’t come in yet & the meetings haven’t started. When it’s just me and my coffee with the lofty goal of crossing off all the items on my to-do list.

Worst habit: Being spontaneous. I’m a planner by profession and in life!

Favorite hobby: Watching TV. Live, cable TV to be specific.

Oddest skill: Memorizing song lyrics.

Marcela works closely with account, media, and analytics teams and is responsible for the comprehensive suite of research tools that enhance and support the performance of our clients. Prior to joining Ocean Media in 2004, Marcela worked in a local cable ad sales marketing, research and promotions department, where she developed marketing and research materials.

Years in the business: 18

Years at OM: 13

Areas of expertise: Understanding human behavior

Favorite part of the work day: Interacting with everyone! We have some really smart, interesting, and hardworking people and I learn new things all the time from them.

Famous for: My gluten free chocolate cupcakes.

Favorite hobby: Creating Barbie dioramas with my daughter.

Favorite place traveled: The Lake Region in Chile

Larry Magtoto is the Director of Information and Technology for Ocean Media. His role is to implement and advise on any technological projects at Ocean Media in accordance with the overall company philosophy. He has previously worked at Xerox and Minolta Business Systems. He has a double bachelor’s in business administration and information technology and is currently earning his master’s in IT.

Years in the business: 21 years

Years at OM: 19 years

Areas of expertise: Information Technology

Favorite part of the work day: When I manage to respond to/address every unread email in my inbox. Which doesn’t happen often.

Favorite movie: Dead Poet’s Society

Favorite show: Scrubs

Favorite hobby: Naps – doesn’t happen often either.

Aileen Reyes serves as Associate Media Director, overseeing local TV/cable, all audio, print and out-of-home media. She is involved with the development of media campaigns under these channels for Ocean Media’s clients. Prior to joining the agency, Aileen has worked for a number of agencies and media shops in Los Angeles and New York including DavisElen Advertising, ZenithMedia, DDB Needham, and Fox Broadcasting in media buying working on clients such as Toyota, Lexus, McDonald’s, Wendy’s, Fox TV and University of Phoenix.

Years experience: 24

Years at Ocean Media: 14

Areas of expertise: Local TV/Cable, Audio, Print and Out of Home

Best habit: Cleaning obsessively

Favorite show: The Grand Tour (Amazon Prime)

Oddest skill: I am a human GPS

 Mark Wells serves as the Director of Data Analytics.  His key initiatives include leveraging data to maximize client ROI, advance the analytics capabilities of the agency, provide direction for agency strategic decision making, and informing strategies that improve agency capabilities. He maintains a high degree of analytical integrity and intellectual rigor as key pillars in his approach.  In his seven years at Ocean Media, Mark has helped to analyze and oversee analytics for more than two dozen brand launches as well as leading longer-term analytics for brands such as Priceline, Realtor and CarGurus.  He has a bachelor’s degree from Yale University and a master’s degree in business administration from the University of California, Irvine.

Years in the business: 7

Years at OM: 7

Areas of expertise: Identifying hidden patterns and trends in data; an uncanny attention to detail – if there is an outlier, Mark will find it; uncompromising critical thinking married with exceedingly high expectations for methodologically sound analyses; campaign measurement and optimization; emerging analytics tech evaluation

Favorite part of the work day: Debating and solving data challenges with the analytics team

Favorite show: Top Gear (when it had the Grand Tour crew), How It’s Made (yes, I’m a nerd)

Favorite hobby: Working on my motorcycle and riding across the country with my dad

Favorite place traveled: Kiruna, Sweden in the Arctic Circle

Audrey started at Ocean in 2008 as Traffic Assistant. Since coming on board she has revamped the department’s infrastructure and improved its day-to-day operations, starting with the development of OM’s Traffic Application a.k.a. Traffic Tool. She has experience trafficking commercial spots on a local, national, and international spectrum. Audrey holds a Bachelor’s degree in Business Administration with an emphasis in Promotion from California State University, East Bay.

• Years in the business: At the time of completing this questionnaire it’s been 11 years, 5 months and 21 days J
• Years at OM: It’s been 5 years since I became head of the Traffic dept.
• Areas of expertise: Traffic – TV & Radio; anything ‘80s & ‘90s related
• Favorite part of the work day: Anytime there is free food up for grabs in the kitchen
• Famous for: Responding to internal emails and IMs using GIFs and memes
• Irrational Fear: Insects crawling into my mouth and ears when asleep

Owen is changing the way Ocean buys media in his role as the Director of Digital Operations. Previous to joining Ocean Media, Owen lead a programmatic and social media buying team at Match.com, rode the startup wave at the programmatic ad exchange OpenX, and he started his advertising career by creating a performance programmatic buying team at Adconion Media, now part of Amobee. Owen has an MBA from UC San Diego and a BS in Economics from BYU.

Years in the business:  11

Years at OM: 4

Areas of expertise: Performance media buying, marketing & media buying education, and making things work just right

Favorite part of the work day: Updating my ‘to-do’ list at the end of the day

Favorite movie: Willy Wonka & the Chocolate Factory (1971)

Favorite hobby: Backpacking

Favorite place traveled: The top of a mountain in Wyoming to watch the total eclipse

As a Director of Software Development and Operations, Tathagat manages the suit of custom application and a team responsible to develop and maintain business solutions for the Analytics team. He is also involved and manages IT tasks related to business solutions and new software projects. In the past Tathagat has worked for Qualcomm, United HealthCare, and Fidelity Financial as a software service and development manager. Tathagat completed his Master’s in Technology in 2000 from Indian Institute of Technology Kanpur, India.

• Years in the business: 20
• Years at OM: 1.5
• Areas of expertise:
  • Web and Mobile Application and Services design, development, and operations (ITIL)
  • Software Program and Project management
• Favorite show: The Simpsons, Seinfeld, King of The Hill, Dexter
• Favorite movie: The Matrix (1990)
• Wants to retire in Southern California, own a small ranch and enjoy farming