JustFab.com Selects Ocean Media for TV Advertising, Pairing More Women with Celebrity Stylists for Shoes and Handbags
Ocean Media Named Agency of Record for Online Monthly VIP Membership Program, Launching Premier Ad Campaign on TV Networks Aimed at Women
HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--It’s a website that Sex and the City’s shoe-loving Carrie Bradshaw might dream of, but one that women across America will soon be talking about – if they aren’t already.
JustFabulous (www.JustFab.com), a monthly VIP membership program that grants online access to celebrity stylists for the hottest shoes and handbags, has selected Ocean Media (www.oceanmediainc.com) as its agency of record for advertising planning and buying.
Ocean Media's Chairman and co-CEO was featured in an article on Broadcasting and Cable recently, highlighting his professional successes to date.
From his early days:
His introduction to media buying came when he worked as an analyst for Dick Fabian, who made a lot of money with an investment newsletter and was looking to get into other businesses. Fabian created a piano course and asked Robertson to promote it on TV with an infomercial. When hiring professionals to do the job didn't work, Robertson decided he and Fabian could write a better script themselves. They did, and Robertson produced the "See and Hear Piano Series," which ran for 10 years.
To the roots of Ocean Media with Priceline and Overstock. To more recent media buying successes like Just Fabulous:
iPad Streaming Apps from Cable Providers: A New Window into TV or Budding Rival? Keep Eyes on the ROI Prize, Says Ocean Media
According to Agency EVP Jay Langan, Platforms May Change But the Rules of Profitable Advertising Endure
HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--It’s spring, and iPad apps from cable providers are blooming like agapanthus. Seemingly everyone’s jumped in -- DirectTV, Dish Network, Verizon, Comcast, Cablevision, Time Warner Cable and, most recently, programmer ESPN.
‘Share A Smile’ Founders, Volunteer Dentists Featured in National Grassroots Charity Awareness Campaign
Amateur Cyclist on a Mission to Publicize Nonprofits Kicks Off ‘Inspire Good Tour Across America’ by Sharing Orange County Group’s Inspirational Story
HUNTINGTON BEACH, Calif. --(BUSINESS WIRE)-- An Orange County-based charity that puts smiles back on the faces of underprivileged kids in need of major orthodontic care is the first charitable organization featured as part of a unique social media campaign designed to inspire people to get involved with nonprofits.
New TV Ad Strategy from Ocean Media Delivers Substantial Growth for Ancestry.com
ROI-focused TV Campaign Credited with 55 Percent Boost in Registrations
HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)-- For Ancestry.com, 2010 was a banner year for its new television advertising campaign, with home page visits climbing 64 perce Mediant and TV-attributable registrations up 55 percent from the previous year.
Ocean Media, Inc. Opens Ocean Media/L.A.; Leading Media Buying Agency Expands to Serve Nation’s Second Largest Media Market
Orange County-based Ad Firm Opens New Office to Tap Local Talent Pool
CULVER CITY, Calif. (May 10, 2011) – Ocean Media, Inc., based in Huntington Beach, today announced that it has opened Ocean Media/L.A. to serve the Los Angeles area and attract talent in the nation’s second largest media market. Ocean Media, a leading independent media planning and buying agency, was founded in 1996.
Ocean Media/L.A. is operating from Culver City, at 6041 Bristol Parkway. The agency named Jay Langan, Executive Vice President at Ocean Media, to head Ocean Media/L.A. Clintton Fleschere has been appointed as VP, Client Services at Ocean Media/L.A.
Ocean Media Signs Two-Year Contract Extension as Priceline.com’s Media Planning and Buying Agency
HUNTINGTON BEACH, Calif., Apr 04, 2011 (BUSINESS WIRE) --
Ocean Media (www.oceanmediainc.com), a leading independent media planning and buying agency, today announced that priceline.com, the U.S. business of the Priceline Group of Companies, has extended its contract with the agency for an additional two years. Ocean Media shares honors with William Shatner as priceline.com's longest-tenured partners in its advertising campaigns, having worked with the company for 13 years. Terms of the contract were not disclosed.
How Ocean Media Uses Analytics to Maximize Media Buying Return on Investment
Ocean Media's Executive Vice President, Jay Langan, has written an article for Direct Marketing News about the tools at our media agency's disposal to ensure our client's media budgets have a positive rate of return.
The article focuses on Analytics and how we use them to constantly assess and optimize our client's media buys to help them grow from the relatively small test budgets we begin with. These are the techniques we've used to help Priceline, Overstock and MyLife grow to what they are today.
Read more over on Direct Marketing News in our article entitled "Why Spend Money That Doesn't Deliver?"
Ocean Media Achieves Record Growth in 2010; Billings Up 35 Percent During Recession -- New Hires Support Expanding Business
For 2011, Agency Sees Strong Trend of Offline Companies Adopting
ROI-Based Analytics Favored by E-Commerce Firms
HUNTINGTON BEACH, Calif. (January 5, 2011) – In the midst of an economy that continues to struggle, Ocean Media (www.oceanmediainc.com) found 2010 to be a year of record growth and expansion -- results that, from the agency’s perspective, affirmed its analytics-based focus on return on investment (ROI) strategies for client campaigns.
Ocean Media, a leading independent media planning and buying agency, today announced that its gross billings have grown 35 percent during the recession – and 15 percent during calendar 2010. The agency projects billings for 2011 to grow by another ten percent year-over-year.
Analytics-Focused Media Planning and Buying Agency Chosen
To Drive Brand Awareness through National TV Campaign
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