In today's ever changing economic landscape, it is imperative to have a marketing plan and advertising agency that are constantly adjusting and adapting to the volatility of business. At Ocean Media the goal of each media planning, media buying, and social media campaign is to effectively reach the right audience, incite action and generate results, while being conscious of the financial goals and objectives of our clients.
Since our media buying agency's inception in 1996 we have continually refined our methods and best practices into a process we call Always In Motion. Always In Motion (or AIM) is more than just a catchy phrase, it's how we operate. Constantly evaluating and optimizing our clients' campaigns to improve efficiency and drive results. This process is built on these foundational pillars:
It's All About Performance
Our Media Buying Agency utilizes current and historical sales data to quantify the impact of advertising on performance. This helps us set goals, measure progress and demonstrate accountability. It's your money and if you are going to place big budgets into advertising you should be able to measure it.
Low Risk… High Reward
Our media agency builds our advertising campaigns and social media strategies with a risk adverse mentality, and tests our plans on several levels before rolling them out.
Communication and Transparency
For every client we provide daily, weekly and cumulative reports based on cost per acquisition. We deliver full and timely disclosure of media schedules, rates, flights and affidavits— a rarity among our media buying and planning agency's competitors. In addition, having our media buying process built on a foundation of constant communication leads to thoughtful discussions and straightforward recommendations.
Analyze then Optimize
Our unique media tracking techniques analyze the results of all media buys to determine the most successful channels. This allows us to optimize your media results while mitigating risk. We never pressure clients to raise their budgets. Instead budgets are only increased upon client request, due to sales performance. This philosophy has driven great success for our media buying agency's clients for significantly less investment than our competitors. Our strategy delivers higher returns, while limiting your financial risk.