Overstock.com has launched its new consumer information portal at the web address ‘O.info’. The one-stop site is home to resources to help make your Overstock purchase as easy as possible.
O.info is home to product reviews, blogs and buying guides to make sure consumers can confidently make their purchases from Overstock. The site also contains info beyond just consumer goods; such as travel, autos and insurance.
Overstock.com Chairman and CEO Patrick M. Byrne said, “We’ve made O.info the place to find helpful information about our products. The site features unique customer reviews with insights into the appearance, function and fit of a product. Each product has an overall rating as well as individual user ratings to help make the shopping experience easier for consumers, particularly when deciding among similar products. So whether you’re just beginning your research for a purchase or you’re ready to buy, the information you need is just a click away with O.info.”
The move keeps up Overstock’s branding efforts to use more single-character domains (o.co, o.info, o.biz) as well.
You can learn more about Overstock.com in this recent commercial from our media buying campaign: