SALT LAKE CITY, Jan 30, 2009 /PRNewswire-FirstCall via COMTEX/ — NBA® All-Star Game™ player Carlos Boozer to star in Overstock.com Super Bowl commercial Overstock.com, Inc. (Nasdaq: OSTK) announced today that it will be airing a 30-second Super Bowl advertisement featuring Overstock.com spokesperson Carlos Boozer.
The commercial is scheduled to air immediately following the halftime show. “We are pleased to have Carlos Boozer star in this Super Bowl spot,” said Alan Bunton, Overstock.com’s Vice President of Brand Development. “Boozer is an outstanding individual who represents the sense of community, hard work, dedication and American values that are Overstock.com. Boozer is an example to young people everywhere.”
Sunday’s advertisement is the third in Overstock.com’s recent branding campaign to promote themes of determination, a sense of home, and community. It shows Boozer talking with kids about dedication.
“I am just excited to have the opportunity to be featured alongside the Overstock.com brand during the Super Bowl football game,” said Boozer. “They are an incredible consumer-oriented company, and I am proud to represent them on a national stage.”
The NBA basketball star, two-time NBA All-Star and gold medal-winning U.S. Olympian, has been part of the Overstock.com team since April 2008. Carlos and his wife, Cindy, are the co-founders of Boozer’s Buddies, a non-profit organization that supports the research and treatment of Sickle Cell Disease and provides information and a support system for the families affected by it.
Overstock.com is also doing a site-wide “Big Game Day Sale” which includes 10 percent off select items and site-wide free shipping. Overstock is also holding an online contest to guess the winner of Sunday’s game with a prize of a 5 percent off coupon.