Orange County-based Ad Firm Opens New Office to Tap Local Talent Pool
CULVER CITY, Calif. (May 10, 2011) – Ocean Media, Inc., based in Huntington Beach, today announced that it has opened Ocean Media/L.A. to serve the Los Angeles area and attract talent in the nation’s second largest media market. Ocean Media, a leading independent media planning and buying agency, was founded in 1996.
Ocean Media/L.A. is operating from Culver City, at 6041 Bristol Parkway. The agency named Jay Langan, Executive Vice President at Ocean Media, to head Ocean Media/L.A. Clintton Fleschere has been appointed as VP, Client Services at Ocean Media/L.A.
Ocean Media is the media architect behind the ad campaigns that have helped build such brand names as Priceline.com, Freecreditscore.com, eHarmony.com, Overstock.com, and Angie’s List, among others. Risk-averse by nature, the agency employs a sustained focus on comprehensive testing and evaluation, analytics and optimization. The economic downturn notwithstanding, Ocean Media has continued to grow its professional team by 30 percent, and the agency increased its billings by 15 percent in 2010.
“With the proximity to clients and talent that Ocean Media/L.A. provides, the time is right for us to open a full-service office in this market,” said Mike Robertson, Founder and co-CEO of Ocean Media, Inc. “Even as many agencies cut back during the recession, Ocean Media has been hiring and continuing to grow solidifying the importance of ROI-driven advertising in today’s media landscape.”
“This expansion speaks to both continuity and change,” said Langan. “As we have in Orange County, we will continue to focus on making media campaigns accountable through our ROI approach and the strength of our analytics team. A Los Angeles presence enables us to expand our reach and capitalize on the stellar success of Ocean Media. There are very few agencies that can boast growth in billings of more than 35 percent since 2008. Most in the industry have watched billings decrease and have had to reduce staff.”
“Our success is a direct result of the successful partnerships we build with our clients,” Langan said. “Their profitable campaigns are the ultimate reward for all the hard work.”
“We are independent and view that as a significant advantage,” Robertson added. “Few independents work with big national brands, as we do, and fewer still take emerging online and offline companies from obscurity to household names. As we have for 15 years, Ocean Media/L.A. adheres to the philosophy that return on investment should be at the forefront every advertising campaign.”