Focus on ROI Delivers for Clients, Helps Elevate Southern California Agency to Top Rank of Independent Media Planning and Buying Firms
Against the backdrop of continuing uncertainty in the U.S. economy, Ocean Media (www.oceanmediainc.com), a leading independent media planning and buying agency, today announced significant increases in both billings and staffing for the period encompassing calendar 2011 and Q1 2012.
Gross billings for 2012 are projected to grow by more than 20 percent. Headcount has increased by 30 percent since 2011, and the agency anticipates adding to that number this year, with new positions across several departments.
Fueling Ocean Media’s growth are new client wins, coupled with expanded billings by existing clients — a testament to the agency’s analytics-based focus on return on investment (ROI) strategies for client campaigns. E-commerce experience remains core for Ocean Media, and the agency this past year formalized its social media practice.
Among Ocean’s new accounts during the period: JustFab, Sensa, Lending Tree, Vitacost and Lumosity. At the same time, many of the agency’s existing clients continue to scale their advertising expenditures — some substantially — and longtime client Angie’s List went public.
“As we continue to expand and grow, we’re excited to be hiring while others are cutting back,” said Mike Robertson, Chairman and Co-CEO, Ocean Media. “Existing clients are enjoying success as some of our newer clients scale their business. We’ve built an exceptional team and we’re continuing to look for talented people to join us.”
Ocean Media is on track to surpass $300 million in billings in 2012, making the agency among the largest independent media planning and buying firms on the West Coast.
“We’re delighted to see the agency continue to scale, based on the kind of success so many clients are experiencing, especially on the TV advertising front,” said Jay Langan, Executive Vice President, Ocean Media. “We’re now focusing considerable attention on the synergy between TV and social media, and how together they extend the reach of client campaigns. Social is particularly appropriate to our e-commerce clients, who increasingly are favoring media buys that advance awareness and engagement through those channels.”
“Recognizing that social media is a tremendous growth area, Ocean Media offers the full range of capabilities — digital, research, analytics, social channels, television — all with an eye toward developing an integrated strategy for our clients,” said Erin Enriquez, new Director of Social Media for Ocean. “Clients need to know how TV and social work together, and how to leverage the lift from platforms like Facebook and Google+.”
Observed Ocean’s Langan, “The media landscape is vast, and there are lots of places to advertise. We try to be media agnostic and place client dollars where we can get the best results. It’s important to be where potential customers are spending time. Social is becoming that place — Facebook is an extension of the brand, and it’s starting to work hand in hand with TV. This focus on connecting TV and social sets us apart. Clearly, clients want an integrated message across media platforms. That’s how we determine where they’re getting the best return.”
About Ocean Media
Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif., with an office in Los Angeles. The agency adheres to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign. With transparency and a risk-averse focus on continuous testing and evaluation, comprehensive analytics and optimization, Ocean Media is the media architect behind campaigns that built such name brands as Priceline.com (14 years of service), FreeCreditScore.com (13 years), Overstock.com (9 years) and Angie’s List (4 years), among others.