Ocean Media’s Chairman and co-CEO was featured in an article on Broadcasting and Cable recently, highlighting his professional successes to date.
From his early days:
His introduction to media buying came when he worked as an analyst for Dick Fabian, who made a lot of money with an investment newsletter and was looking to get into other businesses. Fabian created a piano course and asked Robertson to promote it on TV with an infomercial. When hiring professionals to do the job didn’t work, Robertson decided he and Fabian could write a better script themselves. They did, and Robertson produced the “See and Hear Piano Series,” which ran for 10 years.
To the roots of Ocean Media with Priceline and Overstock. To more recent media buying successes like Just Fabulous:
The company wasn’t a national TV advertiser when it hired Ocean. “We started with very few dollars, $400,000 or less,” Robertson says. “As you can imagine, everyone is concerned with the cost of national advertising, whether it be broadcast or cable. And again, we had mutually defined goals that we were ready to attack and try to obtain and reach and we did. And they are growing pretty quickly. It’s really based on the return on investment. If we don’t do it, we’ll evaluate it and see if we can’t tweak it. But we’ve minimized their risk and now we’re focusing on the upside.”
Read more about his media buying history and his recent adventures into the film industry in the article on Broadcasting and Cable.