Mini USA Has Record Setting Sales in 2011

It’s no surprise that in a year that saw as many record setting sales months as 2011 did for Ocean Media client MINI USA, they would also have their strongest sales year ever.

MINI USA closed out 2011 with its best December sales ever with 5,711 MINIs being sold. That number is up over 30% from 2010’s December with 4,320 MINIs sold.

In total, MINI USA sold 57,511 vehicles in 2011, up 26% from the 45,644 sold in 2010.

“MINI’s record setting sales results in 2011 prove that small is a success in its own right even without the prodding of rising fuel prices,” said Jim McDowell, Vice President – MINI USA.  “Our U.S. customers have found they can have a great motoring experience even while enjoying strong fuel economy and a smaller footprint.  Motor On!”

Ocean Media provides media planning and media buying services to MINI, aiding them in their great year. Learn more about MINI USA in this commercial from our media buying campaign:

Source: PR Newswire

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