It’s been a down year for new TV shows, and this past Friday saw the final nail placed in the coffin of many of the failing shows. The networks announced most of their final decisions on cancellations at the end of the day on May 10th, and few shows were spared. In all, 25 new scripted dramas and comedies premiered on network TV this season, with only 8 … Continue reading →

Dating back to well before human beings even had a written language, we’ve been adept at advertising ourselves. Ancient wall paintings were the spiritual cousin of billboards and smoke signals can be seen as the first form of on-air advertising. When written languages and paper materials such as papyrus popped up more than 5,000 years ago though, advertising took off. Posters and pamphlets helped advertise political campaigns and … Continue reading →

The NCAA Tournament ad rates are in, and they’re looking mighty impressive. Even though there’s no clear cut favorite to win the title, and no real breakout college stars as we’ve seen in the past, CBS sold out the game’s ad space for around $1.4 million for a thirty second spot (a new record for the event). As we’ve seen in the past, expect to see a ton … Continue reading →

Advertising spots for the 2013 Academy Awards sold out in record time. Media buyers scooped up all the 30 second spots for an average of $1.8 million, a new record for an Academy Awards broadcast. After a couple dismal years in the ratings, the Academy Awards seem to be stabilizing around the 40 million viewer mark. Those ratings have made it one of the two most popular non-sports broadcasts … Continue reading →

Super Bowl XLVII is not just the biggest day of the year for the 49ers and Ravens, it’s the biggest day of the year for advertisers as well. With the average cost of a 30 second commercial running around $3.8 million, the Super Bowl is far and away the most expensive TV event to advertise during. Some 30 second spots are even going for north of $4 million, … Continue reading →

According to NBC News, ad spending for the upcoming Presidential election is about to hit $1 billion dollars! As of the end of last week, the total was hovering around $970 million with much more to come. Last week alone saw an unprecedented amount in ad spending around $150 million, with Mitt Romney and his supporters more than doubling the ad spend of President Obama during the week. … Continue reading →

Ad Age has just released its data on the 2012-2013 season’s 30 second ad rates. Take a look: The biggest surprise from the data is just how far American Idol’s ad rates have fallen. The clear #1 for most expensive show to advertise on for the past five years is now #2, with ad rates falling more than 30% from last year. Average ad costs for American Idol … Continue reading →