NFL fans in Oakland have a few special surprises waiting for them at Raiders home games this year as Overstock.com is sponsoring a few special promotions. At each raiders home game this year Overstock.com has created a special feature with the Wounded Warrior Project, a non-profit benefiting wounded military personnel. Two wounded warriors (and a guest) will be invited to each game and honored on the field for … Continue reading →

The Direct Response marketing Alliance (DRMA) named its 4th annual ‘Marketer of the Year’ this week at a ceremony held in Las Vegas, and Ocean media client SENSA was named the big winner! SENSA was recognized as Marketer of the year based on the strength of its multi-channel direct response advertising. SENSA was also recognized for its “ubiquitous television campaigns”, both direct-to-customer and its traditional TV commercials. The … Continue reading →

LendingTree, which already selected Ocean Media as its media agency of record, has come to a final decision on the creative agency to use for its upcoming advertising campaign. Expected to launch in during March 2013, creative agency Merkley + Partners will be overseeing the creative end of a new ad campaign, which will include TV, print and online advertising. Ocean Media performing the media planning and media … Continue reading →

MINI USA’s August 2012 sales shattered the previous best for the month, increasing a whopping 84% over August 2011. In all, nearly 6,000 MINIs were sold in August, continuing the company’s streak of record-setting sales months. MINI USA has had a spectacular year so far, greatly improving upon record-setting sales in 2011. To date 43,632 MINIs have been sold in the US, an increase of 16% over last … Continue reading →

MyLife.com has unveiled a new free/premium service that allows internet users to help manage the availability of their personal information around the web. In the free version of the tool, a scan is performed across twenty of the highest-profile public data websites to see what information is available. The premium version of the tool allows you to request information be taken down or to  update your profile. You … Continue reading →

Overstock.com is launching a brand new television ad campaign, featuring the new original song “O is the One”. The new commercial is the first in a three-part series that will feature different up-and-coming musicians performing their take on the new Overstock.com song. The first commercial features Sonnet Simmons singing the new song while floating around a futuristic warehouse. “There is a magical feel to the commercial’s futuristic 3-D … Continue reading →