Continuing with the “Touch the Ball” ad campaign launched in September of 2010, ShareBuilder.com has added a new layer to their commercials to show just how easy their online investing products are to use. The ads feature a man wandering through a store “walking” on his hands until he bumps into a friend. He reveals to his friend that he’s overwhelmed by his current investment tools and that … Continue reading →

Priceline.com has announced that they will be using their popular “Priceline Negotiator” ad campaign for a fifth straight year. Joining William Shatner’s “Negotiator” for the newest set of ads will be Naomi Pryce as his new sidekick and Hall of Fame Basketball player Kareem Abdul-Jabbar. The new commercials are just beginning to air over national broadcast and cable TV. “We’re especially pleased to have William Shatner back in … Continue reading →

Long-time Ocean Media client Priceline.com is teaming up with BedandBreakfast.com to add around 2000 Bed and Breakfast listings to their site. For the first time, visitors to Priceline.com will now be able to book rooms to Bed-and-Breakfast Inns in the US and more than thirty other countries. “BedandBreakfast.com’s extensive network of bed-and-breakfast inns in the United States, and Europe will enable Priceline.com to offer our customers even more … Continue reading →

PriceGrabber.com has just released the results of their latest survey on the overall spending trends and differences in spending between genders for Valentine's Day gifts. Overall, 52% of survey takers revealed that the economy will have no influence on their spending this year but only 22% plan on sending more than they did in 2010. The top expenditures for both genders are expenses for an evening out, greeting … Continue reading →

MyLife.com, one of our Media Planning and Buying Clients was just named one of the Top 100 Private Companies by AlwaysOn. AlwaysOn has handed out this award each of the last five years and is the leading open media blog and event community. As one of the 2011 OnMedia Award Winners, MyLife.com excelled at each of these five areas of judgment: “Innovation, Market Potential, Commercialization, Stakeholder Value Creation, … Continue reading →

Overstock.com has introduced a new domain name shortcut to their site: “O.co” The new domain makes their website even easier to remember by chopping off 9 letters and features the same great products and features as the main Overstock domain. As social media sites continue to change the way we live, having a short and snappy domain is a huge advantage for online companies. Overstock is also offering … Continue reading →

100 of the top members of Angie’s List’s staff are going to Scottsdale, AZ this weekend to get hands-on experience with one of the recently launched categories the site tracks: Custom/Classic Car Restoration. Angie’s List Classic Car service currently covers more than 80 categories, from babbitting to paint, plating to polishing, and wiring to welding. Consumers grade service companies’ performance on an A-F scale, making it easy for … Continue reading →