Ocean Media Named Agency of Record for Online Monthly VIP Membership Program, Launching Premier Ad Campaign on TV Networks Aimed at Women
HUNTINGTON BEACH, Calif.–(BUSINESS WIRE)–It’s a website that Sex and the City’s shoe-loving Carrie Bradshaw might dream of, but one that women across America will soon be talking about – if they aren’t already.
JustFabulous (www.JustFab.com), a monthly VIP membership program that grants online access to celebrity stylists for the hottest shoes and handbags, has selected Ocean Media (www.oceanmediainc.com) as its agency of record for advertising planning and buying.
Ocean Media, a leading independent media planning and buying agency, planned and executed the first national television ad campaign for JustFab.com, which launched on February 21, 2011. The women-aimed campaign aired on targeted networks that included SoapNet, Oxygen, Style, VH1 and BET.
On the belief that every woman deserves to wear the same fashion-forward designs as the rich and famous, JustFabulous combines the luxury of an intimate upscale boutique with the flair and sophistication of a celebrity stylist/personal shopper into one posh experience for each member. With no cost to join, a new member takes a Fashion Personality Quiz, completes registration, and then Just Fabulous’ team of style experts create a customized collection of on-trend shoes and handbags for that customer.
Each month, members receive an e-mail invitation to visit their own boutique to view selections, which cost just $39.95 each. There is no obligation to purchase, and no shipping or return fees. At JustFabulous, shoppers become a VIP Member upon their first purchase.
“With the remarkable success of JustFabulous in our first year of business, it was a natural choice to take our campaigns to TV, for which there’s no better partner than Ocean Media,” said Lizzie Francis, President, JustFabulous. “We’ve seen the impressive results Ocean Media has achieved for newer companies who were ready to make a big impact on awareness and sales, and we are ready to do the same. The early results from our TV campaign have been very encouraging.”
“We’re excited to be working with JustFabulous as they look to build awareness and memberships through a national television campaign,” said Jay Langan, Executive Vice President at Ocean Media. “JustFab.com is a great value, and our job is to get the word out to as many women as possible.”
Ocean Media is the media architect behind ad campaigns that have helped build such brand names as Priceline.com, FreeCreditScore.com, Overstock.com and Angie’s List, among others. Risk-averse by nature, the agency employs a sustained focus on comprehensive testing and evaluation, analytics and optimization.
About Ocean Media
Ocean Media (www.oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif., with an office in Los Angeles. Adhering to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign, Ocean Media develops media strategies that reach the right audience, incite action and generate results. With transparency and a risk-averse focus on continuous testing and evaluation, comprehensive analytics and optimization, Ocean Media has been the media architect behind campaigns that built such name brands as Priceline.com (13 years of service), FreeCreditScore.com (12 years), Overstock.com (8 years) and Angie’s List (3 years), among others.
JustFabulous (www.JustFab.com) is a monthly VIP membership program that grants fashion lovers access to stylish and celebrity-inspired shoes, handbags and ready-to-wear pieces from the JustFabulous brand. Members are given the celebrity-stylist treatment every month as they receive a personalized selection of accessories that have been hand-picked for them by a team of style experts. All pieces from the JustFabulous brand are $39.95 and shipping is always free.