Infographic on the Predicted Economic Impact of the 2011 NBA Lockout

Infographic on advertising and the NBA Lockout

Negotiations for the new NBA Collective Bargaining Agreement have been pretty ugly so far, with both sides fighting over how to share the billions of dollars at stake in the future. With little hope in sight, the league is risking cancellation of part to all of the scheduled 2011-2012 season to work out an agreement that’s fair to both sides.

As you can see by the graphic below, there is a lot of money at stake, including a huge amount of advertising revenue. The goodwill (and ratings) the amazing 2010/11 season worked up with fans could see ratings (and advertising spending) drop significantly, as it did back in the aftermath of the lockout in the late nineties. Add to that the wave of unemployment the lockout could cause in league front offices and stadium workers, decreased spending at neighborhood bars and shops, and the NBA lockout could have a large impact on local economies.

Let’s see how the NBA compares to other professional sports work stoppages, including the potential losses the NFL lockout that was resolved earlier this year could have created:

Infographic on Media Buying, Media Planning, and the NBA Lockouts

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Ocean Media Inc is a leading independent Media Buyer. Our Agency specializes in measured, risk-adverse TV media buying for internet-based companies. Some of our Media Buying Agency’s clients include Priceline.com (since 1998), Angie’s List, O.co (Overstock.com) and MyLife.com. Click around to learn more about how Ocean Media can help ensure your advertising has a positive ROI today!