View our updated infographic, focused on the NBA with updated statistics.
Though progress is being made in both sports, there is a very real possibility there will be no NBA or NFL games until fall 2012. Owners do not force lockouts unless they’re willing to sit out an entire year to get their leagues back under control. While this is obviously a huge loss in recreational terms for those of us who love to watch the sports, the financial losses are truly staggering.
Ad revenue losses alone for the broadcasting networks will be a combined $4 billion for the two sports. TV ratings are expected to plummet. In fact, during the NHL Lockout of 2004, TV ratings for broadcasting networks in Canada were down 50%! It will present a challenge for us Media Buyers for sure.
Please use the provided code if you would like to embed our NBA and NFL Lockout infographic on your website:
As you can see by the above graphic, ad revenue isn’t the only financial loss. Hotels near stadiums will lose money, merchandising partners will lose money, fantasy league sites will lose money – the list goes on and on…
Ocean Media Inc is a leading independent Media Buying Agency. We specialize in measured, risk-adverse TV media buys for internet-based companies. Some of our Media Agency’s clients include Priceline.com (since 1998), Angie’s List, Overstock.com and MyLife.com. Click around to learn more about how Ocean Media can help ensure your advertising has a positive ROI today!
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