Ocean Media Founder, Chairman and co-CEO Mike Robertson recently wrote a guest article for Adotas, highlighting the importance of constantly improving upon how advertising analytics are tracked in today's ever-changing markets:
"Relying on time-honored metrics no longer is enough. For example, research shows that the majority of consumers reached through television advertising respond by visiting the advertiser website, often located through a branded search engine, for more information. Understanding the link between ad airings and client-related search activity is an additional way to assess the impact of a campaign."
Head on over to Adotas for our entire article entitled "Image Advertising and Direct Response Team Up" to read more about the advertising industry as a whole, and how Ocean Media has used advanced analytics for media buys for companies such as Priceline and Overstock.com.