By acquiring the European company Besser Betreut GmbH, Care.com has moved beyond being the largest caregiving site in the US, to now being the largest in the world! Besser Betreut adds more than two million members from the 15 European countries it serves to Care.com’s existing five million families and care providers from the US, Canada and the UK.
Besser Betreut, headquartered in Berlin, will keep its name but become an operating unit of Care.com and serve the new Care.com Europe banner.
Sheila Lirio Marcelo, Founder and CEO of Care.com, said, “We have always believed that care is a global issue. By bringing together Betreut and its extensive international operations with Care.com, our leadership position in the U.S., and our new operations in the U.K. and Canada, we are creating a dynamic portal for families around the world that provides best-in-class services to help families find the local care they need.”
Ocean Media provides Care.com with media buying and media planning services, helping the company become the largest in its industry. You can learn more about Care.com in the following commercial from our media buying campaign: