While it’s widely known that the NFL’s popularity has steadily increased, both on the field and during the commercial break, a recent batch of information proves just how much that popularity is rising.
Even with increases in demand for regular season and playoff advertising spots, the Super Bowl still holds the most leverage. In early June of 2012, CBS (who’s broadcasting Super Bowl XLVII) reported that around 50% of its ad spots was booked for the most-viewed American event of the year. By late June, 80% of the available ad spots were reported to have been sold.
The ads rates for the Super Bowl continue to match the increase in demand. CBS is asking $3.8 million for 30-second spots during Super Bowl XLVII, a 9% increase from 2011, when broadcast host NBC asked for $3.5 million.
The Super Bowl isn’t the only spectacle in high demand in the football marketplace though. Early in the 2012 NFL offseason, NBC reported that their “Sunday Night Football” program had already sold 50% of its advertising space, thanks largely in part to reoccurring customers from previous contracts. NBC also upped the ante for its primetime Thanksgiving Day game, one of the bigger events during the regular season, by asking $1 million for 30-second ad spots.
Despite recent struggles in other markets, the NFL remains strong for the TV networks.
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