Advertising spots for the 2013 Academy Awards sold out in record time. Media buyers scooped up all the 30 second spots for an average of $1.8 million, a new record for an Academy Awards broadcast.
After a couple dismal years in the ratings, the Academy Awards seem to be stabilizing around the 40 million viewer mark. Those ratings have made it one of the two most popular non-sports broadcasts on TV along with the Grammy Awards.
Called “The Super Bowl for Women” by advertisers, The Oscars still trail the big game in both ratings and ad costs by a significant amount. As DVRs and the internet continue to shift viewing habits, advertisers are not going to find many other ways to reach this specific audience in the mass quantities they can during the Oscars.
2013 Academy Awards Advertising Infographic Embed Code:
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