Hollywood’s movie marketing budgets are well into the ten figures every year and are often closely guarded secrets. In fact, the MPAA used to release industry-wide marketing information in a yearly report but stopped in 2008.
Studios don’t want to release the amount spent on pushing a movie to the consumer unless they can prove those figures to be an unequivocal success. You can safely bet though that at least $40 million are being spent marketing each movie you see this summer. Studio executives have all settled in around a “sweet zone” for their marketing budgets, afraid to go below because they could be accountable if the movie bombs and afraid to go too high for just the same reasons.
In the infographic below you can see how much each movie is likely to cost to both produce and market in the US. Worldwide marketing costs much more and keep in mind theaters keep about 45% of each ticket. It’s going to take an awful lot of money to turn a profit for each company in the short term.
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As with advertising for a company or any other product, it’s not how much you spend marketing a movie but where and how you spend it. There’s no real way to guarantee huge box office returns as quality and amount spent on the budget don’t really equal huge box office returns. It’s more about branding and how effectively the marketing money is spent to connect with the potential audience. With Ocean Media, you can rest assured that our expertise will equate to positive ROI for all your media buys.
We’ve helped Priceline.com become branded faster than any other company in history when they launched in 1998. During the first year of our media planning and buying services provided to Overstock.com, unique visitors more than doubled and sales tripled, beating Wall Street Estimates by $30 million.