Media Buying Agency Executive Bios

Mike Robertson Chairman/CEO Mike Robertson Chairman/CEO Mike Robertson founded Ocean Media in 1996 to deliver better service and results to advertisers. His leadership and vision for the company took the business from start-up to national prominence in just three years. Mike developed the marketing plan that made Priceline.com a household name faster than any other company in history. He has 24 years of experience planning and negotiating media for a wide variety of accounts and industries, including Priceline.com, eHarmony, Angie’s List, FreeCreditReport.com, MyLife.com, Ancestry.com, Overstock.com, and many more. Mike also founded and serves on the Board of Directors of the volunteer dental charity Share a Smile	Ron Luebbert COO Ron Luebbert COO Ron Luebbert has managed the day to day operations for Ocean media since 2005. He has also been heavily involved in the planning and buying for Ocean Media accounts over the last eleven years. Ron worked in concert with Mike in developing the Priceline marketing plan and personally stewarded the account from start-up to the 30 billion compay it is today. In addition to Priceline.com, Luebbert has managed a variety of national accounts during his tenure at Ocean Media including FreeCreditScore.com and Pitney Bowes. His leadership and experience have been critical to the growth of the agency. Luebbert started his marketing career nearly 18 years ago, when he worked for the Professional Marketing Group in Seattle.	Jay Langan President Jay Langan President Jay Langan is involved in account strategy, management and business development at Ocean Media. Since joining the agency in 2002, he has been responsible for helping to launch and manage accounts such as Overstock.com, Just Fab, Care.com, Ancestry.com, Lending Tree and GILT Groupe. Prior to joining Ocean Media, he spent eight years in multimedia sales in New York City. Langan was a sales manager at Bloomberg where he sold and developed integrated media packages for some of the country's most recognizable brands, including Fidelity, Microsoft, IBM, and Ameritrade. At Bloomberg, he worked with agencies across the country, including Ocean Media on the launch of Priceline in 1998.	Annmarie Turpin Senior Vice President, Analytics Annmarie Turpin Senior Vice President, Analytics As the head of Ocean Media’s analytics department, Annmarie Turpin has helped clients such as eHarmony.com, Ancestry.com, Angie’s List, EBates.com, Overstock.com, Care.com, JustFab.com, Sharebuilder/ING Direct and FreeCreditScore.com maximize marketing return on investment and effectiveness. Using various data analytics methods, she provides strategic insights into complex media subjects including diminishing returns, media mix modeling, performance forecasting, and predictive analytics. Before joining Ocean Media in 2009, Turpin applied her analytical skills to develop and inform law enforcement strategies as a crime analyst at the Irvine (Calif.) Police Department and provided tactical recommendations to real estate developers as a strategy consultant at The Concord Group in Newport Beach, Calif. Turpin holds a master’s degree in demographic and social analysis from the University of California, Irvine.	Staci Larkin Vice President, Media Staci Larkin Vice President, Media Staci Larkin manages Ocean Media’s media planning and buying group as well as the agency’s traffic department. Her media responsibilities include television, radio, print, outdoor and out-of-home. Larkin started her career 22 years ago in the media department at Hill Holiday in Marina Del Rey, Calif. She has negotiated local television and radio at Rubin Postaer & Associates, DDB Needham, and True North. Among the accounts on which she has worked: Infiniti, Marshalls, Staples, Honda, Millers Outpost, Universal Pictures, Universal Studios, Wells Fargo, Chrysler, and Jeep. Having joined Ocean Media in 2000, Larkin has developed media strategy and managed the media group on such accounts as Priceline, FreeCreditScore.com, eHarmony, Overstock, Angie’s List, Ancestry.com, MyLife, Ebates and Care.com.
Clintton Fleschere Vice President, Client Services Clintton Fleschere Vice President, Client Services Clintton Fleschere is Vice President, Client Services and manages the Angie’s List, EBates and MyLife accounts. Fleschere joined Ocean Media as Account Director in 2009 and managed the Priceline account for two years. His tenure at Ocean Media followed posts at JNA Advertising, Bozell, Charter Media and J. Walter Thompson, where he began his advertising career and worked on the Ford Motor account. He is a 1995 graduate of Kansas State University.	Gregg Bender Vice President, Client Services Gregg Bender Vice President, Client Services Gregg Bender has 20 years’ experience working at large and small advertising agencies throughout the country, including Carmichael-Lynch and McCann-Erickson. He has led the advertising efforts on such high profile brands as Dell, Exxon, Shell and Subway. Bender has managed all facets of advertising including strategic planning, creative strategy and development, online marketing, media planning/buying, direct marketing, research, promotional development and execution. His diverse experience includes managing clients in a broad array of categories including the auto, energy, financial, healthcare, high-tech, homebuilder, retail, and service industries.	Stephanie Filipponio VP, Finance Stephanie Filipponio VP, Finance Stephanie started her career in media buying in 1993, working for none other than Mike Robertson. This was just two years after graduating from Bradley University, which means she was too young to know what she was getting into. After failing horribly at her one attempt of buying media, she settled into her niche, managing the money, which she has been doing ever since. Stephanie oversees all functions of Ocean Media’s accounting department and would like to give a shout out to all of their wonderful clients for their excellent payment histories.	Dave Coleman Vice President, Strategy and Development Dave Coleman Vice President, Strategy and Development Since joining Ocean Media in 2006, Dave has worked in various account leadership roles for numerous Ocean Media clients including Priceline, Just Fab, Gilt Groupe, and eHarmony. In his current position he is involved in the strategy and development of new client campaigns, as well as the account management for several of Ocean Media’s clients. Prior to joining the agency, Dave worked for a number of New York media shops, managing the planning and buying of media campaigns across several categories, including telecommunications, retail, consumer packaged goods, and non-profit.	Stacey Shudak Digital Media Director Stacey Shudak Digital Media Director Stacey Shudak oversees strategic planning, buying and optimizing for all online and emerging media at Ocean Media. She is instrumental in the integration between online and offline media, helping to ensure seamless, efficient and effective campaigns. Prior to Ocean Media, Shudak served at Doner, where she oversaw all interactive accounts. She has worked in the online space for more than a dozen years, supporting such clients as Priceline.com, Angie’s List.com, Overstock.com, Mazda, Lexus, General Motors, PacSun and Black & Decker.
Jason Drews Account Director Jason Drews Account Director Jason Drews serves as Account Director at Ocean Media and manages a number of accounts including Overstock.com. Most recently, Drews was media manager, National Accounts at YPM, Inc. in Irvine, Calif., in the direct marketing sector. He began his career at Ocean Media as Account Manager, eventually moving to Media Operations Supervisor. Drews is a graduate of the University of Southern California.	Lauren Dunn Account Director Lauren Dunn Account Director As an Account Director at Ocean Media, Lauren leads multiple teams toward developing impactful media plans and prides herself on developing and maintaining collaborative client relationships. Over the course of her career she has worked in automotive advertising, sports marketing, managed sweepstakes and promotions, and her experience includes working on brands such as Toyota, Sprint and KB Home. Before joining the agency, Lauren directed integrated marketing efforts at Saatchi & Saatchi LA for Toyota SUVs and Toyota Racing, executing campaigns that included traditional, digital, retail, on-site, contest and social extensions. She is a graduate of Michigan State University.	Clint Rogers Account Director Clint Rogers Account Director Prior to moving to Account Services, Clint worked in the Research Department at Ocean Media with the entire roster of OM clients providing various reports and analysis on media trends and the competitive landscape. Before to joining Ocean Media, Clint worked in Marketing for MPA Media (an alternative health industry publisher based in Orange County) and Amalgam Media (a music focused multimedia company based in San Francisco). Clint has a Bachelor in Science in Business Administration with an emphasis in Marketing from San Francisco State University. When not working, Clint can found surfing or golfing throughout the great state of California	Marcy Smith Account Director Marcy Smith Account Director Marcy Smith serves as an Account Director and manages the eHarmony.com account in U.S. and Canada. She is responsible for leading a cross-functional team in the development of media strategies, media analysis, and creative performance. Prior to joining Ocean in 2012, Smith spent 12 years at Experian Consumer Services as their VP of Marketing responsible for the company’s strategic and product marketing and oversaw the brand’s marketing communications, public relations, social media and sponsorship programs for both their credit and protection verticals.	Lori Kajiya Account Director Lori Kajiya Account Director As an Account Director, Lori Kajiya manages a number of accounts at Ocean Media including SENSA® Weight Loss System. She leads the team in developing media strategies, tracking and analyzing media and creative performance, and providing strategic insights and direction to her clients. Prior to joining Ocean Media in 2011, Lori worked for several global media agencies including MEC, Mindshare, ZenithOptimedia, and OMD, overseeing the development and implementation of strategic communications plans for clients such as Paramount Vantage, Paramount Pictures, Twentieth Century Fox Home Entertainment, Nestlé USA, and Sony Computer Entertainment America.
Marcela Wilfong Senior Research Analyst Marcela Wilfong Senior Research Analyst Marcela Wilfong manages Ocean Media's Research department. She works closely with account and media teams throughout the planning and buying process and is responsible for the comprehensive suite of research tools that enhances and supports the performance of our clients. Prior to Ocean Media, Marcela worked in a local cable Ad Sales Marketing, Research and Promotions department, where she developed the marketing and research materials used by the Western Regional Account Teams.	David Blum Director, Analytics David Blum Director, Analytics David Blum joined Ocean Media in 2013 as Director, Analytics. Prior to joining the agency he led marketing analytics at a number of dot coms including eHarmony and Shop.com. His experience encompasses acquisition/retention marketing, yield optimization, test design, consumer insights, and segmentation. Blum brings to Ocean Media a thoughtful, well-rounded approach to direct response and brand marketing analytics. He holds a BA from Dartmouth College and a marketing-focused MBA from Duke University’s Fuqua School of Business.	Aileen Reyes Director, Radio, Print and Out of Home Aileen Reyes Director, Radio, Print and Out of Home Aileen joined Ocean Media in 2004 and is responsible for the agency’s radio, print and out of home media. Her media career began 19 years ago at Davis, Ball and Colombatto Advertising (now DavisElen) placing TV and Radio for the Southern California McDonald’s & Toyota Dealers, and Knott’s Berry Farm accounts. Her experience includes New York media agency stops at Zenith Media and DDB Needham, where she negotiated and placed media for Toyota, Lexus, Wendy’s, Hasbro, Hershey’s and MGM Studios. Prior to Ocean Media, she oversaw the Media Department at Castle Advertising in San Diego for accounts such as University of Phoenix, Olhausen Billiards, Legacy Bank and Vatterott College.	Julie Figures Media Supervisor Julie Figures Media Supervisor Julie Figures serves as the Media Supervisor for the television media planning and buying group. She is responsible for establishing the National Upfront, Scatter, Broadcast and Syndication pricing. She also plays an integral part in the initial planning and buying for all of our new clients' launches. Julie joined Ocean Media in 2004 and been has involved in the growth of clients such as Priceline, eHarmony, Overstock and Ancestry.