Powerful Media Buying Resources and Tools
The media planning and media buying agency at Ocean Media incorporates a wide range of research resources and initiatives to develop innovative client and competitive analysis. These initiatives enable us to deliver insight into the behaviors and attitudes of consumers to design powerful media buying solutions that increase sales, reduce costs and ultimately achieve a superior ROI. The following are some of the current tools we use as a media buyer.
Offline tracking also plays a vital role in tracking your own media and determining the types of campaigns your competitors are running. Our media buying agency ensures our clients' commercials air correctly and the programs deliver the ratings that were promised by using the following tools:
Nielsen Media Research
Kantar Media (Stradegy)
Arbitron/RADAR
BVS
MAP
(Click any of the links above for a more detailed description.)
