Ocean Media uses its vast experience in media planning to define and select the appropriate media channels to achieve our clients' business objectives. This comprehensive process uses online and offline research tools and methodologies to understand consumer habits and motivations, and to evaluate the competition. Ocean Media then uses historical and mined data on demographics, psychographics and media to build a strategic calendar of advertising activity that includes recommended daypart mixes, flighting and GRP levels.
At Ocean Media we believe there is a true science to evaluating and planning the most efficient media campaigns for our clients. We use sophisticated forecasting of impressions, CPM, GRPs, and lead generation to develop a plan. Then customized mathematical analysis is utilized to determine its ultimate performance. This attention to our clients' bottom line leads to ongoing optimization of the overall media plan and continued sales growth for our clients.
Every strategic media plan starts with a careful examination of a client's overall marketing and communications goals. Ultimately, this knowledge will help our media planning agency create the most cost efficient vessel for their brand and message.