Air Date - refers to the exact date of a particular program.
Analytics – process of using existing data to arrive at an optimal or realistic outcome.
Arbitron/RADAR - audience research company that listener data on radio audiences.
Average Quarter-Hour Rating - the audience estimate reported by Nielsen and Arbitron for television and radio. It provides the average number of persons or households who tuned in for at least 5 minutes of the 15 minute segment being reported.
Bonus Spot - additional TV or radio spot provided to an advertiser at no charge.
Broadcast Calendar - the industry-accepted calendar used mainly for accounting and billing purposes. Weeks run Monday-Sunday, and each month is four or five weeks long.
BVS – Service that delivers accurate and timely proof that a media schedule aired as planned.
comScore - suite of search marketing products that provide detailed insight into searching activity, including paid and organic clicks.
CORE - software used that blends ratings, verification data and sales results to analyze performance and ROI.
Cost Per Acquisition - the average advertising cost of obtaining one transaction.
Cost Per Rating Point - cost to reach one percent of the universe or target in a given market.
Cost Per Thousand (CPM) - cost to reach 1,000 units of audience.
Cume - total number of different people or households exposed to advertising at least once during a media schedule.
DART - is a digital ad management and serving program.
Daypart - time segments that divide a radio or TV day for ad scheduling purposes.
Designated Market Area (DMA) - Nielsen's term for geographical areas made up of counties based on which home market stations receive the predominant share of viewing.
Direct Response - any advertising containing a strong message that calls for a prompt response to purchase a product or request more information
Log - chronological record of a station's exact air times of commercials.
Flighting - using periods of media activity interspersed with periods of inactivity.
Flow Chart - a calendar that displays media activity over a media schedule or year.
Frequency - the number of times the average person or household is exposed to an advertising schedule.
Gross Impressions - the combined audiences of a media vehicle or announcement. This contains duplication among the audiences.
Gross Rating Point (GRP) – each GRP represents one percent of an advertisers target audience.
Heavy-up - increase in advertising activity for a certain period of time.
Hiatus - a scheduled period of inactivity between advertising flights.
Hitwise – online competitive intelligence used to analyze websites against competitors, online trends, and research industry specific search categories.
MRI – used in advertising industry for media and consumer research.
Net Cost - advertising rates which do not include advertising agency commission.
Psychographic - describes consumers on the basis of some psychological trait, characteristics or life style.
Quintile - the division of the audience or sample into five equal groups ranging from heaviest to lightest amount of exposure to any medium.
Rating - an estimate of the size of an audience expressed as one percent of the total population.
Reach - the unduplicated percent of a potential audience exposed to advertising one or more times during a given period.
Remnant – purchasing unsold inventory at the last minute at a significantly reduced cost.
TNS (CMR) - provider of strategic advertising intelligence. This includes collecting advertising expenditures and occurrence data, as well as select creative executions.
Scatter – purchasing media as needed (usually on a quarterly basis) as opposed to participating in a structured upfront media buy.
Share - the percent of an audience tuned to a particular program at a given time.
Share of Voice (SOV) – an advertiser’s percent of the total advertising weight in its product category.
Syndicated Program - program bought by a station or advertiser from an independent organization, not a network.
Upfront - purchasing advertising for the coming broadcast year in an early buying season.