freecreditscore.com's Media Planning and Media Buying Case Study:
freecreditscore.com, an Experian Company, had tested and given up on radio when their marketing group first approached us regarding their media planning and buying. After researching their consumer's media consumption patterns, we were able to provide an initial local radio test that produced efficiencies 30% lower than their target cost per order.
That was back in 1999, and today, twelve years later, Ocean Media continues to find new ways to optimize their TV and Radio campaigns through research analytics, and media plan optimizations.
With the contributions we provided, freecreditscore.com was able to create, and lead the credit monitoring business category from its inception. Despite increases in competitive spending over the past decade, they have continued to remain the category leader through our commitment to better target their consumers.