How Ocean Media Uses Analytics to Maximize Media Buying Return on Investment

Ocean Media's Executive Vice President, Jay Langan, has written an article for Direct Marketing News about the tools at our media agency's disposal to ensure our client's media budgets have a positive rate of return.

The article focuses on Analytics and how we use them to constantly assess and optimize our client's media buys to help them grow from the relatively small test budgets we begin with. These are the techniques we've used to help Priceline, Overstock and MyLife grow to what they are today.

Read more over on Direct Marketing News in our article entitled "Why Spend Money That Doesn't Deliver?"